David Johnson

Research by david johnson

• Investigating the Marketing Approaches Used by Entrepreneurs to Attract and Retain Customers at the Lagos Trade Fair

  Category: Environmental and Energy Studies

  DOI: https://www.ijsrjournal.com/ijsrees.v2i2.2026.ijsr-462251

  This study examines the marketing approaches adopted by entrepreneurs to attract and retain customers at the Lagos Trade Fair in Lagos State, Nigeria. The research was motivated by the increasing level of competition among small and medium-scale enterprises (SMEs) and the need for effective strategies that enhance customer engagement and business sustainability. A descriptive survey research design was employed, with data collected through observations and interviews conducted among selected...

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