Basit O. Adebayo
Research by basit o. adebayo
Related categories: Environmental and Energy Studies
Assessing the Challenges and Opportunities of Participating in Trade Fairs for Small-Scale Enterpreneurs in Lagos: A Case Study of the Lagos International Trade Fair
Category: Environmental and Energy StudiesTrade fairs are critical platforms for small-scale entrepreneurs, offering opportunities for market exposure, networking, and business development. The Lagos International Trade Fair at Tafawa Balewa Square (TBS) is one of West Africa’s most prominent trade events, attracting thousands of local and international participants annually. Despite its potential benefits, small-scale entrepreneurs often face financial, operational, and logistical challenges that limit their ability to fully leverage...
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