Gabriel O. Olaoye
Research by gabriel o. olaoye
Related categories: Science and Engineering
Evaluating the Role of Trade Fairs in Enhancing Entrepreneurial Growth and Market Visibility in Emerging Economies: A Case Study of the Lagos International Trade Fair
This study examines the role of trade fairs in promoting entrepreneurial growth and market visibility in emerging economies, through the architectural lens of the Lagos International Trade Fair (LITF), with a particular focus on the 2025 edition held at Tafawa Balewa Square (TBS), Lagos. Trade fairs offer platforms for business exchange, networking, and branding; however, the influence of spatial design and the built environment on entrepreneurial outcomes remains underexplored in...
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