Gabriel O. Olaoye
Research by gabriel o. olaoye
Assessing How Participation in Trade Fairs Enhances Brand Awareness for Small and Medium Enterprises in Lagos: A Case Study of the Lagos International Trade Fair
This study assesses how participation in trade fairs enhances brand awareness for small and medium enterprises (SMEs) at the Lagos International Trade Fair (LITF), with particular focus on the 2025 edition held at Tafawa Balewa Square (TBS), Lagos. Trade fairs provide strategic platforms for branding, product promotion, and relationship building; however, the extent to which participation contributes to SME brand awareness in emerging economies remains underexplored in marketing research....
Read more →Assessing the Challenges and Opportunities of Participating in Trade Fairs for Small-Scale Enterpreneurs in Lagos: A Case Study of the Lagos International Trade Fair
Category: Environmental and Energy StudiesTrade fairs are critical platforms for small-scale entrepreneurs, offering opportunities for market exposure, networking, and business development. The Lagos International Trade Fair at Tafawa Balewa Square (TBS) is one of West Africa’s most prominent trade events, attracting thousands of local and international participants annually. Despite its potential benefits, small-scale entrepreneurs often face financial, operational, and logistical challenges that limit their ability to fully leverage...
Read more →The Role of Sustainable Building Design Strategies in Designing Secondary School in Tropical Climate: A Case of Ikorodu Lagos
Secondary school buildings in tropical locations, such as Ikorodu, Lagos, present major issues in terms of thermal comfort, indoor environmental quality (IEQ), and energy efficiency. This study looks at sustainable building design solutions for improving comfort, daylighting, natural ventilation, and environmental performance in tropical educational environments. A qualitative approach was used, consisting of a comprehensive literature review and thematic analysis of research published between...
Read more →Assessing the Influence of Trade Fairs on Youth Entrepreneurship Awareness and Motivation: A Case Study of the Lagos International Trade Fair
Category: Environmental and Energy StudiesTrade fairs offer valuable chances for young people in developing economies to learn about entrepreneurship, gain exposure, and network. This study looks at how trade fairs affect youth awareness and motivation regarding entrepreneurship, focusing on the Lagos International Trade Fair as a case study. The research stemmed from a visit to the Lagos State Trade Fair Complex, which allowed for direct observation and interaction with exhibitors and young participants. We collected data using...
Read more →Evaluating the Role of Trade Fairs in Enhancing Entrepreneurial Growth and Market Visibility in Emerging Economies: A Case Study of the Lagos International Trade Fair
This study examines the role of trade fairs in promoting entrepreneurial growth and market visibility in emerging economies, through the architectural lens of the Lagos International Trade Fair (LITF), with a particular focus on the 2025 edition held at Tafawa Balewa Square (TBS), Lagos. Trade fairs offer platforms for business exchange, networking, and branding; however, the influence of spatial design and the built environment on entrepreneurial outcomes remains underexplored in...
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