Oreoluwa Abiodun
Research by oreoluwa abiodun
Biophilic Design As An Urban Renewal Strategy For Community Integration in Rehabilitation Centres: A Conceptual Review with Insights for Oshodi, Lagos
The rapid urbanization of Lagos, Nigeria, has frequently led to the ecological and psychological degradation of institutional spaces, particularly rehabilitation centers in high-density districts such as Oshodi. Conventional renewal strategies in these contexts often prioritize structural maintenance while neglecting the critical intersection of environmental resilience and occupant well-being. This study proposes a conceptual framework for urban renewal that integrates biophilic urbanism with...
Read more →Assessing How Participation in Trade Fairs Enhances Brand Awareness for Small and Medium Enterprises in Lagos: A Case Study of the Lagos International Trade Fair
This study assesses how participation in trade fairs enhances brand awareness for small and medium enterprises (SMEs) at the Lagos International Trade Fair (LITF), with particular focus on the 2025 edition held at Tafawa Balewa Square (TBS), Lagos. Trade fairs provide strategic platforms for branding, product promotion, and relationship building; however, the extent to which participation contributes to SME brand awareness in emerging economies remains underexplored in marketing research....
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