Abstract
Trade fairs offer valuable chances for young people in developing economies to learn about entrepreneurship, gain exposure, and network. This study looks at how trade fairs affect youth awareness and motivation regarding entrepreneurship, focusing on the Lagos International Trade Fair as a case study. The research stemmed from a visit to the Lagos State Trade Fair Complex, which allowed for direct observation and interaction with exhibitors and young participants. We collected data using questionnaires, informal interviews, and field observations. The findings indicate that attending the trade fair enhanced entrepreneurial awareness, boosted knowledge of business opportunities, and sparked interest in self-employment. The study concludes that trade fairs can support the growth of youth entrepreneurship, especially when paired with support after the event.