Eze H. Chukwu

Research by eze h. chukwu

• The role of social media in communication: A case study of Federal Cooperative College, Oji River Enugu State

  Category: Social and Management Sciences

  DOI: 10.5281/zenodo.16687214

  Social media has profoundly impacted various aspects of modern communication, including commerce, advertising, education, and other areas. This study examines the role of social media in communication. The paper adopts a questionnaire method with a sample of 300 respondents. Judgment sampling and simple random sampling (SRS) techniques were applied. Study shows that majority of the respondents use social media on a daily basis, primarily through platforms such as Facebook, Twitter,...

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