Abstract
Social media has profoundly impacted various aspects of modern communication, including commerce, advertising, education, and other areas. This study examines the role of social media in communication. The paper adopts a questionnaire method with a sample of 300 respondents. Judgment sampling and simple random sampling (SRS) techniques were applied. Study shows that majority of the respondents use social media on a daily basis, primarily through platforms such as Facebook, Twitter, Instagram, WhatsApp, and TikTok. It also reveals that social media is very important in communication, and the biggest benefits derived from using social media includes "increased connectivity with others," "improved access to information," and "enhanced self-expression and creativity. The result also shows no significant difference between male and female students in the use of social media for communication.