Abstract
The study explored the nexus between digital marketing and entrepreneurial behaviour among youth corps members in southwest Nigeria. From this study’s broad objective, three specific objectives and research questions were deduced. Exploratory research design was employed. Self-designed questionnaire and executive interview guide were used to obtain data from the recruited respondent. While, convenient sampling procedure was used to select one-hundred and twenty respondents for online google form questionnaire among youth corps members in six southwest states Nigeria. Both descriptive and inferential statistical tools were employed to perform the data analysis. The empirical outcomes revealed that youth corps members under investigation lack digital marketing platforms knowledge for business reasons. Also, the results indicated that experience, family and friends, provision and access of funds, and interest are predictors entrepreneurial behaviour among youth. The result further revealed that digital marketing contributes to youths’ entrepreneurial behaviour. The outcomes from the executive interview granted showed that the rapid development experienced in developed countries in the areas of business activities is due to level of adoption of Artificial Intelligence (AI). And that developing societies are experiencing set back in doing business using AI because of weak technical know-how, irregular power supply, lack of infrastructural facilities to use AI, paucity of data, privacy challenge among others. For business to proposer in this developing societies, entrepreneurs need to aware, learn and incorporate interactive features of AI such as Chabot, search engine optimisation, contactless card.