Yakubu Michael
Research by yakubu michael
Related categories: Science and Engineering
Market Trends, Consumer Behaviour, and Entrepreneurial Strategy: An Analysis of Exhibitor Practices at the Lagos International Trade Fair
Trade fairs have evolved from traditional commercial platforms into strategic environments for market learning, consumer engagement, and entrepreneurial development, particularly within emerging economies. This study examines market trends, consumer behaviour, and entrepreneurial strategy through an analysis of exhibitor practices at the 2025 Lagos International Trade Fair. Adopting a qualitative-dominant research design, the study utilised systematic on-site observations, informal...
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