Qudus Lawal

Research by qudus lawal

• The Benefits of Trade Fair Participation for Small-Scale Entrepreneurs: A Case Study of the Lagos Trade Fair

  Category: Environmental and Energy Studies

  DOI: https://www.ijsrjournal.com/ijsrees.v2i1.2026.ijsr-791378

  Trade fairs play an important role in promoting entrepreneurship, especially for small-scale businesses that need visibility and market access. This paper explores the benefits small-scale entrepreneurs gain from participating in trade fairs, using the Lagos International Trade Fair as a case study. Based on observations from a field trip and supported by literature, the study identifies key benefits such as increased sales, improved brand awareness, networking opportunities, customer feedback,...

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