Abstract
Trade fairs play an important role in promoting entrepreneurship, especially for small-scale businesses that need visibility and market access. This paper explores the benefits small-scale entrepreneurs gain from participating in trade fairs, using the Lagos International Trade Fair as a case study. Based on observations from a field trip and supported by literature, the study identifies key benefits such as increased sales, improved brand awareness, networking opportunities, customer feedback, and learning exposure. The findings suggest that trade fair participation can significantly contribute to the growth and development of small businesses in Nigeria. Recommendations are made to encourage wider participation and improved support for small-scale vendors at such events.