Rereloluwa Oluwagbemiro
Research by rereloluwa oluwagbemiro
Related categories: Environmental and Energy Studies
The Benefits of Trade Fair Participation for Small-Scale Entrepreneurs: A Case Study of the Lagos Trade Fair
Category: Environmental and Energy StudiesTrade fairs play an important role in promoting entrepreneurship, especially for small-scale businesses that need visibility and market access. This paper explores the benefits small-scale entrepreneurs gain from participating in trade fairs, using the Lagos International Trade Fair as a case study. Based on observations from a field trip and supported by literature, the study identifies key benefits such as increased sales, improved brand awareness, networking opportunities, customer feedback,...
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